Habit began by our founders meeting in an entrepreneurship class their final semester of college at University. It was in this class that Jacob and John discovered a shared passion of entrepreneurship, fitness and optimization. When these mutual interests were discovered and their final class project was to learn how to create and bring a new product to the market, everything seemed to fall into place. Ever since then, Jacob and John have devoted themselves to creating exciting products that improve your life without changing your Habits.

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If you don't love it, it's on us.